Hannes Ottahal is a
multidisciplinary freelance
Art Director and designer

No Tankers / Dogwood Initiative

Texas-based Kinder Morgan has plans to load nearly a million barrels of oil every day onto tankers at Kitimat and sail through trechearous waters to Vancouver’s harbor and beyond.

I originally came up with this idea in 2012 but the technology was not accessible enough at the time. In 2014 with the recent developments of the Oculus Rift goggles the idea became possible.

We used the Oculus Rift and a pair of coin operated tourist binoculars to show unsuspecting passersbys what the reality of an oil spill would look like in context of where you stand.

MADE AT RETHINK

Creative Director Dre Labre

ACD/AD/Designer Hannes Ottahal

Producer DW

Covered by FastCo Create

SHAW - BOT LOVE

it's not often you get to work on TV commercials that don't sell a specific product or service but this was one of those opportunities. The client wanted a feel good brand spot for Valetines Day that told a story about finding what you're looking for.

MADE AT RETHINK

Creative Director Rob Tarry

Art Director Hannes Ottahal

Copywriter Jordan Cohen

Producer Laura Rioux

Animation Studio Laika

PLAYLAND - HOTSEAT 2014

Playland needed to bring their amusement park to teenagers but how does an amusement park engage kids who mostly amuse themselves online? You bring the park to them through a live, online game show.

The show was interactive and written by our fans where ever they might be. The show's guests had to do everything their fans asked them to do on facebook and twitter.

The six contestant every move was written by over 30,000 people. The show reached over 42,000 people for every hour of game show live stream on facebook. Hot Seat gained enough impressions over 3 days to fill the park 62 times.

MADE AT RETHINK

Creative Director Ian Grais

Art Director Hannes Ottahal / Dominic Prevost

Copywriter Jordan Cohen / Danielle Haythorne

Producer Laura Rioux

Camera Crew Blink Media

Print ads published in local newspapers. Featured in LÜRZER’S ARCHIVE May 2015

Save On Food - Darrel's Deals

Darrell Jones has worked his way up from Bag Boy to President in his 37 years at Save-On Foods. Nobody is better qualified to tell you about fresh produce and great deals than him.

Besides the predetermined format of these spots, Save On Foods was celebrating 100 years since opening their first store.

My solution to the writers' script was to open the spot with a throwback to their founding year by building a store set from 1915, complete with interior, merchandise, and Darrel in grocer attire from the era. The shot was desaturated, cropped and made to look like film from the era. Seconds in Darrel walks off the 1915 set and reveals it's inside a 2015 Save-On-Foods store.

MADE AT TAXI

Creative Director / Copywriter Matt Bielby

Art Director Hannes Ottahal

Group Account Manager Meghan Hawes

Producer Sarah Vingoe

Dialog

To increase dialogue about Dialog, our solution was to build a fully responsive website that gives a voice to Dialog's employees through image sharing. This voice demonstrates Dialog’s leadership in the integrated design space, and becomes a focal point on the website. On any project page, a user can view full screen images shot by a professional photographer, or browse through staff-captured amateur photos.

MADE AT RETHINK

Creative Director Ian Grais

ACD/AD/Designer Hannes Ottahal

Account Manager/Producer Adam Neilson

The Identity has five primary colours.

A randomizer algorithm delivers new primary colour upon page reload.

UI

So Nice

With a complete overhaul of the So Nice website, we have set the framework for the upcoming product launches and reinforced brand identity by showcasing product benefits, community involvement, and company values. The information is now streamlined in a clean, light, and easy-to-absorb manner.

MADE AT RETHINK

Creative Director Ian Grais

ACD/AD/Designer Hannes Ottahal

Copywriter Maxwell May

Account Manager Fiona McFaul

Producer Cynthia Cyr

PACIFIC ROPES

A young company with a vision for the future of professional rope access solutions. Through their trained and certified professionals and the best tools and equipment that money can buy, they provide a service that is a safer, more efficient and cheaper than it's competitors. The best way to prove this was through case studies and an identity face lift and new tagline that ladders up to their "why".

MADE AT HFO Creative

Creative Hannes Ottahal

Copywriter Geoff Vreeken

AVIGILON 3.0

Avigilon is reinventing surveillance by providing the world’s best image quality.

Our first challange was to showcase the superior resolution and technology. Now that the brand is well established in the industry we needed to show how Avigilon understands the challanges of 13 individual market needs and provides solutions through video surveillance and their new Access Control product.

Our solution was to creative a fictional city that shows all 13 markets in a fun engaging way where the user can choose to explore how each of Avigilon's products can benefit each industry or jump right into to their specific market or product.

MADE AT RETHINK

Creative Director Ian Grais

Strategy Darren Yada

ACD/AD/Designer Hannes Ottahal

Project manager Adam Neilson / Stefanie Gajecki

AVIGILON 2.0

Avigilon is reinventing surveillance by providing the world’s best image quality.

With Avigilon's new site, we wanted to tell a believable story for an unbelievable product. The site needed to showcase their cutting edge technology but provide lots of technical specifications as it is an important tool used for research into their products by prospective clients.

We wanted to build a site that enhanced the experience with the product, showcased the noticable difference in resloution, generated leads, and reflected the ROI potential of the product.

The results speak for themselves. A 43% increase in page views. A 107% increase in time spent on the site. And a 64% increase in pages viewed per visit.  But more important, revenue for the year grew to $100.3 million, an increase of 67% from $60.0 million in 2011.

MADE AT RETHINK

Creative Director Ian Grais

Strategy Darren Yada

ACD/AD/Designer Hannes Ottahal

Project manager Adam Neilson / Stefanie Gajecki

Custom camera-feature icon set.

Photography Clinton Hussey

Aviglon Access Control - Software UI

Custom ACC software UI icon set.

SHAW GATEWAY

Shaw is Western Canada’s largest telecommunications provider and the second largest provider nationally. Currently they offer TV (cable and satellite), Internet and Home Phone service to over 3.3 million customers.

With increased competition from Telus, Shaw needed to promote their Gateway Whole Home PVR. Research indicated that a customer’s decision to buy a new PVR was based on the features.

So we developed a website with simple, easy-to-understand explanations of all of the great advantages of Shaw’s Gateway PVR—including the ability to record six shows at once. We then drove to the site using television, radio, and a social media campaign.

Results were impressive. Average daily sales increased by over 45% and the website saw over 100,000 visits. The social contest was also a big success, with over 27,000 entries and over 380 likes per day.

MADE AT RETHINK

Creative Director Rob Tarry

ACD/AD/Designer Hannes Ottahal

Project manager Adam Neilson

SHAW Go WiFi

Shaw is Western Canada’s largest telecommunications provider and the second largest provider nationally. Currently they offer TV (cable and satellite), Internet and Home Phone service to over 3.3 million customers. Shaw also has the largest WiFi network in Canada with over 50,000 hotspots.

We rasied awareness through a large, national WiFi campaign which all drove back to a website that broke down information in an easy-to-absorb way around size, accessibility and ease of use paired with a simplified sign up flow.

MADE AT RETHINK

Creative Director Rob Tarry

ACD/AD/Designer Hannes Ottahal

Project manager Adam Neilson

VERISANTE

Verisante is a medical device company that develops innovative systems for the early detection of cancer. The company recently developed its first commercial product entitled Aura – a handheld device that scans for skin cancer in less than a second with the help of laser light skin illumination.

I was tasked with expanding the logo into an identity. I created a sweeping visual derived from light spectrum analysis that I used across multiple collateral pieces to create a contemporary, clinical, trustworthy and choesive look and feel.

Creative Director Donald Cleland

ACD/AD/Designer Hannes Ottahal

Don't Change Much

This is Canadian Men's Health Foundation initiative. Canadians believe they’re a pretty healthy nation. But weirdly, Canadian guys aren’t that healthy. And it’s not because of genetics; it’s a result of lifestyle. Our idea was design an interactive and engaging way that shows how a few small changes through out your daily routine can make you feel better now and down the road. In other words; Change, But don’t change much.

We gave it a contemporary, approachable, content driven and responsive design with an intuitive navigation and a fun conversational tone of voice.

MADE AT RETHINK

Creative Director Rob Tarry

ACD/AD/Designer Hannes Ottahal

Copywriter Bob Simpson / Rob Tarry

Account Manager Solomon Gauthier

Producer Anna Pellici

Illustration Tom Froese

Misc Logos

Various one-off logos for projects and startups

Creative Director Hannes Ottahal

Designer Hannes Ottahal

AWARDS

2015 Nomination, Webbys - People's Choice for No Tankers Virtual Oil Spill
2013 Winner, Applied Arts - Business to Bussines for Dialog website
2013 Winner, West Coast Social Media Awards - Best Social Workplace for Dialog website
2010 Winner, The One Show for NFB Capturing Reality
2010 Winner, Applied Arts for NFB Capturing Reality
2008 Winner, Applied Arts for Filmgroup.com
2008 Winner, Applied Arts for Steadyhand.com
2008 W3 Silver for Kiwicollection.com
2007 Shortlisted, Cannes Lion for Steadyhand.com
2007 Honouree, Digital Marketing Awards for Steadyhand.com
2007 Design Firms Award Winner for Kiwicollection.com
2007 Astral Awards Gold for Kiwicollection.com
2007 Lotus Merit Award for Film Group
2006 The Web Marketing Association Web Awards for Kiwicollection.com